Posts about Cross-media measurement

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  1.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  2.    Cross-media measurement is an advertisers’ North Star
    Cross-media measurement

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

    Read more about "Cross-media measurement is an advertisers’ North Star"
  3.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  4.    Knowledge Spotlight: Media Measurement 101
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Measurement 101"
  5.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  6.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  7.    Media price inflation falls marginally in WFA Outlook poll of predictions
    Audience measurementChannelsProgrammatic & ad techCross-media measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"
  8.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  9.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
  10.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  11.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"