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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
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Cross-media measurement
Cross-media measurement is an advertisers’ North Star
Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
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Audience measurementCross-media measurement
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Discover the Future of Cross-Media Measurement
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Knowledge Spotlight: Media Measurement 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
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Audience measurementChannelsProgrammatic & ad techCross-media measurement
Media price inflation falls marginally in WFA Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementCross-media measurement
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Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Audience measurementCross-media measurement
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WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.